Collective Drift Map
Make the system visible.
See the team’s collective leadership field, coverage, key interactions, pressure movement, earliest warning signs and what needs to come back online.
How it works
See what you reach for. See what your team creates. Decide what the work needs from you.
Leadership Archetypes makes leadership behaviour visible without turning it into identity. You begin by understanding your own behavioural centre of gravity, the range you already bring beyond instinct, and what changes when pressure rises. Then, at team level, those patterns become a leadership environment the team can see, discuss and deliberately shape.
From instinct to choice
Preference is where you start. Leadership is what you choose next.
Every leader has moves that arrive quickly and naturally. That is useful — until the situation requires something different.
Leadership Archetypes separates preference from behaviour. It shows what you naturally reach for, the range you already bring beyond instinct, and where that range can narrow under sustained pressure.
Visibility creates choice.
- NavigatorDirection
- CultivatorDevelopment
- EmpowererAgency
- EnergiserMomentum
- ArchitectStructure
- ConnectorExternal alignment
An archetype is a behavioural centre of gravity, not a behavioural boundary.
Three levels of application
For you. For your team. Across your organisation.
The same behavioural framework applied at increasing scale. Individual insight becomes a team’s leadership environment, and a team’s environment becomes shared organisational capability.
IIndividual
Understand how you lead.
The Leadership Archetypes Diagnostic examines three distinct layers: what you naturally reach for, what you actually enact, and what changes when pressure is sustained.
Personal Leadership Interpretation
- Signature — where you naturally go first
- Range — the behaviour you actually enact
- Pressure — what narrows or intensifies when demand is sustained
- Interpretation — behavioural reading rather than a type label
- Language — words for making a deliberate next move
IITeam
See the leadership system you create together.
Team Alignment moves beyond individual profiles. It shows which leadership functions arrive naturally across the team, which have been developed deliberately, where coverage is concentrated or thin, how different instincts interact, and what begins to narrow when pressure rises.
- Natural pull — where the team goes first
- Demonstrated practice — what is actually enacted
Collective Efficacy Protocol
Decide how you will lead inside it.
Agree what you will protect, how you will support one another, where leadership needs to become deliberate, and what you will say and do when drift begins.
Collective Leadership Report
One completed leadership document.
The final report brings the Protocol and Drift Map together: the team’s agreements first, and the evidence behind them second.
IIIOrganisation
Create a shared leadership language without creating identical leaders.
Leadership Archetypes can travel across multiple leadership teams while allowing each team to remain behaviourally distinct.
The result is a shared language for direction, development, agency, momentum, structure and external alignment — while each team can still see its own leadership field, drift and agreements.
Why pressure matters
Leadership under pressure is not simply leadership with less time.
Sustained pressure can narrow behavioural range. Teams rely more heavily on familiar responses, some functions intensify, others become less available, and leadership effort begins concentrating in fewer places.
Leadership Archetypes makes that movement visible before it becomes normal.
Ordinary conditions
Leadership functions remain broadly available across the team.
Sustained pressure
Some functions intensify inward; others become less available.
Pressure does not create the pattern. It reveals which patterns become easier to repeat.
What becomes possible
Insight is useful. Agreement changes how the team works.
A language for the behaviour
Teams can name what is happening without turning difference into personality judgement.
A map of the system
Teams can see what is naturally available, what is concentrated, what is thin and what narrows under pressure.
A protocol for deliberate action
Teams decide how they will coordinate, support one another and interrupt drift early.
Individual Profile
$59
Team Alignment
$1,950
Organisation
$7,500/year